Tag: world Cup

How do you generate readership in a rapidly shrinking newspaper market? Engage Op/Ed readers with lively, entertaining columns – columns like Tom Purcell’s.

Getting Americans Interested in the World Cup

June 14, 2010

“Who cares about a bunch of guys playing footsie with a little ball?” “Ah, yes, you speak of the World Cup. The fact is BILLIONS care. The World Cup is the most-watched sporting event in the world!” “It is?” “Absolutely, though Americans aren’t watching much. According to a Rasmussen poll, only 8 percent of Americans…
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Tom Purcell

Categories: Columns

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